The time has now come for us to
get serious about addressing the factors which contribute to stem the harmful consequences of underage drinking.

The consumption of large quantities of alcohol within today’s youth culture has become a ritual in and of itself.
Drinking to excess has become an entrenched and normal behaviour. It has become a way for many young people to establish their identities and thus ensure themselves a “place” within their preferred peer group.
Just as important as securing a sense of “belonging” within a group for young people is their need to “express themselves” in a way that is noticed and remembered. What better way than by being able to out-drink everyone and engage in behaviours which ensure you are noticed by the greatest number of people?
It is a paradox on the story of Hester Prinne in the “Scarlet Letter” whose “A” sewn to her dress was designed to shame and scorn her in public. For young people, the “A” which stands for alcohol is a symbol of pride, not derision!
What We Expect From Parents
What We Expect From Law Enforcement
What We Expect From Judges
What We Expect From Our Politicians
Copyright 2009 CITIZENS RALLYING FOR CHANGE ON ALCOHOL. All rights reserved.